Web Design & Search agency near Tunbridge Wells (UK). The blogger, the MD, loves modded and modding Jap Cars, Dirty Electro House & all things Design and Search orientated!
This will sound a bit odd coming from a Web Design and Marketing company but we are firm believers in not just stopping at a slick website (designed by us of course!) but to go one step further and ensure all mediums are exploited (i.e. Business Card Printing, Leaflets, Envelopes, Brochure wear, Sign written cars etc etc…)
The way we figure it, is that all mediums ideally need to work together to give the best Brand Identity exposure for a business. A website is great, but there are so many opportunities to exploit your business offline as well. At Hogtronix, we have a sign written Fiat 500 which gets driven around Tunbridge Wells on a daily basis. Great exposure for us, and since we had it sign written, hits to our website from direct traffic has increased by around 5%. We also ensure that every invoice or client proposal we send in the post, is sent in a printed envelope with our brand all over it. Again, we figure quite a few people will get to see or handle the envelope before it’s delivered and it’s all good exposure for us.
Think of the hoardings at a big football match. They don’t really have a direct call to action but they raise brand awareness. I can remember the England game from a week ago had a Mars advert for example (we’re not suggesting you go as far as sponsoring England, but you get the idea!?)
So, once you’ve established a great website brand - stand on the rooftops and shout about it. The hard work is just starting…
