Web Design & Search agency near Tunbridge Wells (UK). The blogger, the MD, loves modded and modding Jap Cars, Dirty Electro House & all things Design and Search orientated!
It constantly never fails to amaze us at our Tunbridge Wells HQ just how many clients from all over Europe seem to think that a website is a ‘luxury item’ which only needs addressing after the Christmas party arrangements, choice of soap in the lavatories etc. Businesses who are very high profile and for whom we and others respect, have no self respect all too often when it comes to an online prescence. In fact, many still haven’t even addressed their online presence.
At a time when forward facing businesses are not going beyond just having a website and are embracing Social Media as a means to attract, attain and retain clients, others are still so ‘old school’ that they don’t understand what all the fuss is about.
We’ll help explain. In years gone by, there were limited ways to be found by prospective clients. Ad in the Yellow Pages was normally the main route to market for many, and of course those who had a High Street premises had walk in’s. But what about Tertiary businesses - those who provide a service rather than selling a product as such, how did they manage? Word of mouth was always important, as was local newspaper advertising. With the advent of the Internet and Social Media in particular, one can now manage one’s own exposure to a large degree through tools like Twitter, Facebook, and of course Tumblr.
An investment in a website is an investment in the future. In it’s purest form, a website adds value to your business. A good looking, functional website also adds an indirect and intangible benefit by showing your company as professional, modern, and approachable. Those who say ‘we’ve no need for a website’ are speaking for themselves, not their clients. Websites don’t have to sell goods or services. They can be there to provide information to would be clients looking to engage. They may offer directions to the office, ways a client can pay their bills owed to you, a showcase of previous work, or even something interactive whereby the users gain the benefit and not necessarily the site owner.
At Hogtronix, we build sites to ideally last around 2 years. They’ll last longer of course, it’s not like they’ll rust, but 2 years is a sufficient amount of time to consider a spruce and to show your client base that you’re still actively interested in online trade and communicating. But please, if we convince you that you need a professionally designed website - don’t forget to check your email regularly as well!
